September 1, 2011 was the second ever Cabernet Day. According to The Wine Punter, Cabernet Day “celebrates this great variety in all its glory by involving people from all over the world… in an on-line conversation about the great grape.”
I hope all of you Cabernet lovers used the day as an excuse to break out some special bottles. I invited six friends over for a blind tasting of 6 Cabernets. The Cabernets we tried ranged in price from $2.00 (I bet you can guess what that was ☺) to $62. The oldest vintage was 2003. Our $2.00 bottle was the only non-vintage wine.
Because we did a blind tasting, we weren’t influenced by what we knew about the wineries, the appellations, the price points, the vintages or anything else. We really enjoyed getting to evaluate each wine based on our experiences (aromas, taste, feel, finish, tannins and overall satisfaction).
Our favorite wine was the Stonegate Diamond Mountain District Reserve 2004 Napa Cab. The review from The Wine Spies highlights the brilliance of this wine. Dark berries, earthiness, great complexity. Yum!
The biggest question we had at the end of the evening is “When is Pinot Noir Day?”
Seriously, I’m always looking for a good excuse to bring together friends for a blind tasting of great wines. Cabernet Day was that perfect excuse. We had so much fun. Cabernet Day is also great for wineries and wine merchants, because it gives them a fun, interesting reason to reach out to their customers.
We definitely have social media to thank for a day like Cabernet Day (a.k.a. #CabernetDay in Twittersphere). When you do a Twitter search of #CabernetDay, you see that people really got into it. Wine enthusiasts, wine educators, wine merchants, wineries – everybody had something good to say about this day.
I’m curious about what kind of long-term enthusiasm these social media events will have. Did you do anything on Cabernet Day, and did you make a point of tweeting or facebooking your experiences? Do you think you might get more involved the next time around? What do you look for from a day like Cabernet Day? Fun? Education? Deals? Something else? What days would you like to see added to the social media calendar?
Please share your thoughts here.