Our sixth “Wine, Dine and Facebook” was a wonderful event. As always, we tasted great wines, ate wonderful food, met great people, and learned valuable tips about how to use Facebook to grow our businesses.
In this article, I will talk about my top four takeaways from the event:
Using Social Media
1. Ditch the pitch – Connect personably. It’s called social media for a reason. The beauty of Wine, Dine and Facebook is that the in-person interactions during the event reminded us of what our online interactions should look like.
2. Make yourself easy to find – Post valuable information two to three times per day, and let people know where to find you. In the social media world, the “if you build it, they will come” philosophy doesn’t work. You need to let everybody know where to find you. Put your Facebook url in your email signature, on your business cards, on your posts to your Facebook personal profile, and anywhere else you have an opportunity to spread the word.
Enjoying Summer Foods
3. Hobee’s is a fantastic dinner place – Most of us know it and love it as a breakfast and lunch spot. But did you know that their dinner menu is fantastic and their summer dinner specials are out of this world? We got to sample many of the new dishes at the event. The attendees were raving about the mahi mahi salad and the salmon tacos.
Sipping Summer Wines
4. Hot summer days call for refreshing summer sippers – WineShop At Home’s Cloud Nine white blend was a favorite at Wine, Dine and Facebook. The temperature that day was in the 90s. Cloud Nine’s beautiful blend of French Columbard, Chenin Blanc, Muscat, Viognier and Chardonnay hit the spot.
A big shout out to my two co-hosts for the Wine, Dine and Facebook series:
Lee Lonitz, founder and CEO of Design ForSite – Lee is my social media guru. In the year and a half that I’ve worked with him, he’s taken me from 40 Facebook fans to over 600. He’s done amazing things for me on Twitter as well, and he created and helped me launch my wine consultant blog. Most importantly, he is a strategic partner, helping me figure out the specific social media steps I need to take to move my business forward. I can’t say enough good things about Lee and the work that he does.
Ed Fike, CEO of Hobee’s California Restaurants – Ed is an amazing person. He runs the wonderful Hobee’s restaurant, which has nine locations throughout the Peninsula and the Bay Area. He’s a generous community member, and he’s an all around good guy. If you haven’t visited Hobee’s lately, I highly encourage you to do so. And if you haven’t checked out their new summer dinner specials, you are in for a big treat.
I will be sure to let you know when Wine, Dine and Facebook 7 is. I hope you will be able to join us.