Next month, I will be attending my 10th annual WineShop At Home convention! Wow! Ten years! Where has the time gone?
Many of you know that I spent many years in high-tech marketing. When I was laid off from a company some 11 years ago, I knew that I wanted to do something in the wine industry. In my research, I came upon the wine consultant opportunity with WineShop At Home, and I thought it sounded great – until I found out that it was a direct sales company.
I had always had a negative opinion about direct sales. I remember a fellow student in my college boarding house who sold personal care products so aggressively that when one of us was running low on tooth paste, we would borrow from somebody else. Anything to avoid her hard sell.
So while I loved the wine consultant opportunity, I told the person recruiting me that I would need to think about it. For a very long time. [Read more…]