A lot about our mouths gives flavor to how we perceive and interact with our world. Take our amazing tongue — a sense organ extraordinaire, the muscle that enhances a kiss, and a kind of Swiss Army tool we use to wet things, clean things, and test things prior to ingesting them. The tongue is also required to form words, hence language. And language is a huge key in how we perceive our world.
What does this have to do with wine? Well, a lot more than you may imagine. In his fascinating article Tip of the Tongue, W. Blake Gray says that “The words you use to describe a taste may actually change how you taste it.” He describes not only how language influences our perception of the world, but how the words we use to describe wine can be unexpectedly and hugely different from culture to culture. [Read more…]